has a long and storied history that dates back to a time when the Commodore 64 was the best-selling computer in the world. The internet however, was not yet a viable method of conducting business. Our mission to offer the best selection of officially licensed sports merchandise dates back to 1989, when our small sports store, 'Sport Buff', opened its doors across the street from the fabled Montreal Forum. Over the years, the store developed a solid reputation for not only quality products, but for exceptional service as well. A commitment to customer service and satisfaction remains the pillar and strength of our company today.

In the early 90's, fans visiting Montreal for a hockey game would make a point to drop by, eager to purchase anything they could find in their team's colors. They would later call from Boston, Toronto, New York… and soon England, France, Germany and Australia. Whether it was a hockey jersey, a football sweatshirt or a snapback, they remembered that the store across from the Forum would likely have what they were looking for.

Our first venture into online retail came in 1999, with The site, dedicated to those same diehard fans from around the world, later became in the fall of 2002. Our recipe for success online would be to essentially replicate what we had successfully done for a decade in our original retail shop, which involved mindful product selection and most importantly, a helpful and knowledgeable staff to ensure a positive shopping experience. Following the transition to, we grew rapidly and evolved with emerging technologies to become an international player in online sports retailing. We currently offer a growing selection of MLB, NFL, NBA and IIHF merchandise to complement our NHL product lineup, with the hopes of fulfilling all of the sporting desires of our customers.

The team at has been eating, sleeping and bleeding sports for several decades. Who better to deliver quality products and exceptional service than passionate fans themselves? Enjoy your stay and be sure to check in with us often for new products and promotions.

Our History


In November 1989, Sport Buff opens it's doors as a small licensed sports store across the street from the legendary Montreal Forum.


Exactly ten years after the opening of the original retail store, Sport Buff ventures into the world of e-commerce with the launch of The original plan was to focus on a niche of NHL jerseys, but that soon would change.

2002 becomes, as we continue to expand our product offering to a much broader selection of jerseys and apparel. Simultaneously, we open a new combined office and retail location in St-Laurent which would allow us to carry more inventory and service the growing online business more efficiently. Little did we know that within a little over a year, we would outgrow this location, and would move to a new office and warehouse location in St-Laurent. In 2004, we committed exclusively to online retail, and shut down our bricks and mortar store locations for good.


After gutting it out through the second NHL work stoppage in our online history, we launched with a brand new website platform, a new updated look, and a much expanded offering, now covering NHL, MLB, IIHF and NFL. Within the next two years, we would round out our offering to include the NBA as well.

2017 - Present

Today, IceJerseys forges ahead as a leading online retailer offering the very best in sports licensed products from only the most trusted and respected brands available. Our strategy is not to throw thousands and thousands of products at our customers, hoping that they will find something they like, but instead to offer a tightly curated selection of the most official and authentic products that we as true sports fans ourselves would be proud to wear or give as gifts. We are committed to continuing our search for only the best and coolest gear out there, making it availble to our customers at the lowest price possible, and ensuring that our service is second to none, guaranteeing a positive shopping experience from the moment they first visit